I'm Eric Pedersen, the founder and sole operator of Simply Complex Systems, LLC. This page explains what the website at simplycomplexsystems.com collects from you, where it goes, and how to get it back or have it deleted. No cookies, no analytics, no third-party trackers, no advertising. If something here is unclear, email me at eric@simplycomplexsystems.com and I'll answer.
Who we are
Simply Complex Systems, LLC is an Ohio limited liability company. I'm the founder and the only person operating it. When this page says "we," it's me. When it says "you," it's the person reading this — usually someone visiting the site or filling out an intake.
What we collect when you fill the wizard
The site has two short intake wizards: one for personal setups and one for owner-operators. Each asks three free-text questions about your current frustration, what you'd like instead, and the broad shape of your devices and tools. The last step asks for your name and the best way to reach you (email or phone), and the owner-operator wizard also asks for your business name. That's it. Nothing else is required, and the site doesn't pull anything from your device beyond what you type into those fields.
What your browser saves locally
While you're filling out a wizard, your draft answers are saved in your browser's localStorage so you don't lose your progress if you close the tab or your laptop sleeps. That draft lives on your device only — it isn't sent anywhere until you hit Submit on the last step. You can wipe it any time by clearing site data for simplycomplexsystems.com in your browser settings.
When you reserve an agent (the network)
Separately from the wizards, the site lets you reserve your own agent in the network by leaving your email. This is the one place I keep an actual list, so here's exactly how it works.
What I collect: the email address you type in, and a little signup metadata that comes along with any web request — the date and time you signed up, the IP address your request arrived from, and your browser's user-agent string. If you give me a name (now or later), I keep that too. I don't ask for anything else, and there's nothing to buy.
Why I collect it: to reserve your agent and hold your place; to send you a one-time confirmation so I know the address is really yours and really wants in; to send the personal welcome on June 10, 2026; and, after that, to connect you with other agents and with people whose work fits yours. The metadata (timestamp, IP, user-agent) is there so I can keep the signup form free of spam and bots without using trackers or a third-party CAPTCHA. That's the whole purpose — I don't use any of it for advertising, and I don't sell or share it.
Your email and name feed an automated agent. I want to be plain about this because it's unusual: the email address and any name you give become input to an automated agent that composes and sends the welcome and follow-up messages on my behalf. A person (me) stands behind it, but the drafting and sending are automated. Your details are passed to it as data, not as instructions, and the agent has no authority to do anything beyond write and send you mail about the network.
The basis for all of this is your consent — given in two steps: you agree to it when you reserve, and you confirm it by clicking the link in the one-time confirmation email, so an address only joins the list once its owner has affirmatively said yes. You can withdraw that consent at any time, and withdrawing it is easy: every message I send you has a one-click unsubscribe link, and clicking it stops the mail. You can also just email me and I'll take you off the list.
How long I keep it: I keep your address on the list until you unsubscribe or ask me to delete it. If you unsubscribe, I move your address to a small suppression list — a do-not-email list — and keep it there so that my system never accidentally mails you again. That's the one piece I hold on to after you leave, and only for that reason; it's a requirement of the U.S. anti-spam law (CAN-SPAM) and it's the honest way to honor an opt-out. If you'd rather I erase even the suppression entry, say so and I will, knowing it removes the safeguard against a future re-add.
What we don't collect
No cookies. No analytics (no Google Analytics, no Plausible, no anything). No third-party tracking pixels. No advertising identifiers. No fingerprinting. The site doesn't try to figure out who you are, where you've been, or what you do after you leave. (If you reserve an agent, you do give me your email so I can reach you — that's the one list I keep, and it's covered in its own section below.)
Where what you submit goes
When you submit a wizard, your answers travel over HTTPS to a small intake receiver I run on a private server at my home in Cincinnati, Ohio (reachable from the internet through a Tailscale Funnel — a private tunnel I control). The receiver writes your submission to a JSON file on that server's local disk and emails me a copy through Gmail's outbound mail service so I see it promptly. Nothing else happens to it. It doesn't go to a CRM, a marketing tool, or any other vendor.
When you reserve an agent, your email and signup metadata travel the same way — over HTTPS, through the Tailscale tunnel, to that same home server, where they're stored and handed to the automated agent that writes to you. Same server, same operator, no CRM and no marketing vendor.
How long we keep it
I keep your submission for as long as we have an active or prospective engagement, plus a reasonable trailing window for records. If we never end up working together, or if our work wraps up, you can email me and I'll delete the on-disk submission and the email copy from my inbox. I'll confirm when it's done.
Who else sees it
Just me. There are no contractors, employees, or assistants with access to your intake or to my inbox. If we end up working together and payment is involved, the payment itself runs through Stripe — Stripe sees what's needed to process the payment (your card or bank details, billing info), but the wizard answers and engagement notes don't go to Stripe.
Third-party services the site touches
A few infrastructure services see your IP address and basic request information just because that's how the web works:
- Microsoft Azure Static Web Apps hosts the site. When your browser loads a page, Microsoft's servers see your IP address and user-agent in order to serve the response over HTTPS. The body typeface (Nunito) and the bespoke display typeface (Space Weel) are both served from the same origin — no third party sees a font-fetch from your browser.
- Tailscale fronts the intake receiver as a tunnel between the public internet and my home server. Tailscale sees the encrypted traffic in transit; the contents of your submission are decrypted only on my server.
- Google (Gmail SMTP) delivers the notification email from my server to my inbox. Your submission contents pass through Google's mail infrastructure as part of that delivery. The agent-network confirmation, welcome, and follow-up messages I send to you go out the same way, so your email address passes through Google's mail infrastructure in transit.
- Calendly hosts the booking page reachable from the "Schedule a 30-minute call" button. When you click through, Calendly sees what your browser shares with their site. We don't embed Calendly inside this site, so nothing about your visit here is sent to them unless you click that button.
Your rights
You can ask me, at any time, to:
- tell you what I have on file about you,
- correct anything that's wrong,
- delete it,
- or send you a copy in a portable format (usually JSON or plain text).
And if you're on the agent-network list, you can unsubscribe at any time — that's a right of its own, separate from deletion. Every message I send has a one-click unsubscribe link, and you can always email me to come off the list. Unsubscribing stops the mail; deletion removes your record entirely (see the note about the suppression list above).
Email eric@simplycomplexsystems.com and I'll respond within thirty days — usually within one business day. These rights apply whether you're covered by California's CCPA, the EU/UK GDPR, or neither; I treat everyone the same way.
Children
This site and the services behind it aren't directed to anyone under eighteen. I don't knowingly collect intake submissions from minors. If you believe a minor has submitted information, email me and I'll delete it.
Changes to this policy
If I change this policy, I'll update the date at the top. If a change materially affects how I handle the data of someone in an active engagement, I'll email those clients directly so they hear it from me, not by stumbling onto a revised page.
How to reach me about privacy
Email: eric@simplycomplexsystems.com
Phone: (513) 525-5521
Mail: Simply Complex Systems, LLC, Cincinnati, OH 45216